Updated: Mar 27
OUR LONG-TERM GOALS FOR CREATING SUSTAINABLE PACKAGING.
We’re committed to becoming the most sustainable business we can be, and we’re always striving to reduce our impact on the planet. It makes sense that
we constantly review our product packaging and
working to long-term sustainability goals. This is
how we’re working to develop zero waste packaging.
We’re a B Corp™, and that means the world to us. We’re one of 3,000 businesses worldwide to have the highest social and environmental standards for people and the planet, and we take that very seriously. Our focus is on using fewer plastic materials where possible; using more plant-based and recycled plastic (rather than oil-based plastics) and helping people around the world to reuse, repurpose and recycle. In 2019, we reintroduced our pioneering refill scheme, a recycling program, and removed 21 tons of plastic from our Christmas gifts. From reducing, refilling, and recycling, we’re changing the way we think about plastic.
HOW WE’RE STRIVING TO DEVELOP ZERO WASTE PACKAGING
WE’RE GRADUALLY MAKING OUR PACKAGING 100% RECYCLABLE.
Currently, more than 68% of our packaging can technically be recycled. By 2025, all our bath and body, and hair care products will be fully recyclable.
As part of our packaging strategy,
we’ve undertaken a comprehensive
review of our whole product portfolio,
and we’re exploring how we can increase
this percentage in the future.
WE’RE COLLECTING EMPTY PACKAGING AND RECYCLING IT.
In 2019 we launched our Return.Recycle.Repeat scheme. This lets you to return all your empty tubs, tubes, jars and pots in store for us to recycle and repurpose. We’re currently running this scheme in five of our markets (UK, Germany, France, Canada and Australia), and we’re working hard on ways to expand the program.
Find out more..
WE’RE USING MORE PCR IN OUR PACKAGING, AND ARE GRADUALLY ELIMINATING OIL-BASED PLASTIC.
Today, our PET plastic product packaging contains on average 25% recycled material. By 2022, we aim to increase the amount of recycled plastic material to 75%. Our longer-term aim is to develop a circular model for our packaging, which means reusing or repurposing 100% of our product packaging.
WE’RE PROMOTING THE CIRCULAR ECONOMY THROUGH REFILL STATIONS.
Although recycling is extremely important, we’re also embracing a circular economy approach to eliminate some of the waste from our products, rather than recycling it. In 2019, we relaunched our pioneering product refill scheme in two new concept stores. Here you can buy a refillable 250ml aluminium bottle and fill it with a choice of eight shower gels, and bring it back to refill once it’s empty. We’re working hard to bring refills to more stores soon, as well as introducing refillable shampoos, conditioners and hand wash. Watch this space!
Find out more...
WE’RE CONTRIBUTING TO REDUCING EXISTING WASTE WHILE DRIVING POSITIVE SOCIAL CHANGE.
In 2019 we launched our Community Fair Trade recycled plastic program. We source plastic from marginalized waste pickers in India, offering a fair price, steady income and better working conditions in an informal sector that’s often volatile and discriminatory. In our first year we purchased 250 tons of Community Fair Trade recycled plastic, which we’ve used in shampoo and conditioner bottles. By the end of 2021, we aim to purchase over 900 tons of Community Fair Trade recycled plastic.
Find out more...
THE FUTURE OF OUR PACKAGING
We want to focus on the long-term, and make changes that will last – like tackling the global plastics crisis and developing sustainable packaging options. We have a long way to go, but we’re always looking to the future with two clear goals:
1. All product packaging will be compostable, refillable or returnable for repurposing. 2. All refillable or returnable product packaging will be made from renewable and recycled input materials.
To achieve these goals, we’ll design product packaging under four sustainable packaging categories:
DESIGN OUT WASTE
Develop products that are compostable, refillable or returnable for repurposing.
DESIGN FOR REUSE Continue to develop refill options and refillable products.
DESIGN FOR REGENERATION Develop packaging made from renewable materials.
DESIGN FOR REPURPOSING Develop product packaging that is made from recycled materials and can be recycled or returned for repurposing by us.
Credits from: The Body Shop
Contact: Tandy McBride Independent Consultant and Group Leader The Body Shop at Home
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